Busan
Image Consulting and Personal Branding by Patrícia Leal
Where Personal Image and Branding reflect your essence.
Have you noticed that the colors and clothes we choose tell a story about you? At Busan, we help you choose the "cover of your book." We want your image to perfectly match your personality, so you feel confident and special every day.
Inspired by Korean aesthetics and Leal Branding’s strategic methodology, we unite aesthetics, harmony, and elegance to create a presence that speaks before words are spoken.
Transform your exterior to reflect your inner evolution
Your image and brand communicate long before the first word is spoken.
For this reason, Busan offers image consulting, personal branding, and non-verbal communication services, ensuring your true essence shines in every context.
Whether through color analysis, Personal Shopper services, or professional development training, we are dedicated to guiding your journey, both in person and online.
Our Services
What do we help you achieve?
Strategic Alignment: We help you align your image with your goals, ensuring that your image reflects who you truly are.
Impactful Communication: We help you master non-verbal communication so that your personal brand communicates with authority even before you speak your first word.
Authenticity: We help you ensure that your communication—both verbal and visual—is always authentic and consistent in any context.
What We Focus On
Image Consulting
Confidence Building
Color Analysis
Wardrobe Selection
Personal Branding
What We Solve
Increased Confidence
Prominence and Credibility
Wardrobe Revitalization
Daily Simplicity
Magnetic Communication
Patrícia Leal | Image and Personal Branding Consultant | BUSAN Founder
My Mission: Guiding professionals and leaders through their repositioning process, ensuring their visual presence is a direct reflection of their competence and market authority.
The Busan Vision: I believe that in a world saturated with information, visual silence is the most powerful differentiation tool. I utilize Korean aesthetics—characterized by harmony, minimalism, and precision—as the logical foundation to eliminate noise and focus on what truly matters: your message.
Proprietary Methodology: Through the Leal Branding© method, I do not work with passing trends, but rather with the architecture of image. My focus is on decoding each client’s DNA to build a timeless and intentional visual signature.
Technical Specialization: Image and Personal Brand Consultant, focusing on non-verbal communication and color psychology applied to career positioning. My work is to transform image into an assertive and strategic communication asset.
The Commitment: Beyond a wardrobe change, I deliver clarity. I help you align your internal evolution with your external perception, so your personal brand communicates success before you speak your first word.
What Our Clients Say
The Image and Personal Branding Consulting process with Patrícia Leal was a game-changer. Through the Leal Branding© method, we successfully decoded my DNA and built a visual signature defined by visual silence and authority. Today, my presence communicates the exact value I deliver before I even speak a single word.
- Liliana Sousa, Executive Leader
Patrícia delivers more than just fashion; she provides a non-verbal communication strategy. The diagnosis was accurate, and implementing my new image architecture allowed me to embrace my positioning with total confidence. It is, undoubtedly, the smartest investment a professional can make in their own brand.
- Alice Guedes, Real Estate Consultant
FAQs
I have experienced other image consultancies. What sets the Busan Method apart?
Most consultancies focus on superficial aesthetics. The Leal Branding© method focuses on the architecture of your personal brand. We utilize the logic of visual silence and Korean aesthetics to eliminate communication noise. Here, image is treated as a strategic asset, where every choice has a technical function: sustaining your seniority.
I am afraid I won't recognize myself in the mirror. Will I have to change radically?
The goal is not transformation, but alignment. Visual discomfort occurs when we wear a "character." My initial diagnosis serves precisely to map your true DNA. The final result is an image that does not "shout," but communicates your truth with a sophistication you already possess internally, which simply wasn't visible yet.
Does this process also apply to leaders and executives?
Yes. Personal brand management is universal and indispensable for any leadership figure. We work on authority through cuts, fabrics, and non-verbal messages that consolidate your presence in negotiation and decision-making environments.
How much time do I need to invest to see results?
Clarity is immediate following the initial diagnosis. The process is designed to be efficient and optimize your routine. By the end of the consultancy, you will have a ready-to-wear visual signature, eliminating daily decision fatigue and ensuring your personal brand works for you, 24 hours a day.
